Marketing and Recruitment




Communications
Quarterly resident newsletters continue to be distributed, along with supplemental bulletins to residents as needed. Major communications with residents (both current and incoming) and Program Directors are distributed through Mail Chimp, an online email marketing solution. Messages can be customized using a variety of professional templates, and recipients can view the content across all computers and mobile devices. Mail Chimp also provides insight into how information from the office is received, as data is available on who opens the emails, how many times it is viewed, and which links are followed.  Regular updates are also provided to the wider postgraduate community on topics such as the new assessment system development and CBME.  In addition, the annual report is created and distributed.

Recruitment Tools
Working closely with individual programs, new recruitment tools were introduced this year to assist with CaRMS recruitment while others were updated and revised.  Customized applicant update bulletins developed for PGY1 applicants continue to be disbributed throughout the admission cycle and are specific to the program to which they have applied.  New promotional brochures were developed for the Anatomical Pathology, Obstetrics and Gyanecology, and Urology residency programs, and a variety of photo shoots were conducted across the School of Medicine for use in print and electronic media.  Other resources developed included promotional posters for a variety of Divisions, and new powerpoint presentations for useage during CaRMS interviews.



Social Media
Four postgraduate social medial sites are maintained, including Facebook, Twitter, YouTube, and Flickr. The most popular site continues to be the postgraduate YouTube channel. Its 24 videos have been viewed over 35,000 times.

Support for Postgraduate Initiatives
Support is provided for new and recurring events organized by the Postgraduate Medical Education Office.  This includes the developement of websites and/or promotional materials for events such as QCARE, QCARE+, Chief and Senior Resident Workshop, Orientation, and the CBME Workshop.

The Associate Dean is also supported through the preparation of powerpoints and materials for presentations to groups such as undergraduate medical students, incoming residents, the Council of Clinical Heads, and the reappointment committee.  Other projects for the Associate Dean include research and surveys.

Support for Residents and Programs
A variety of services are available to residents and programs.  The most heavily used service is that of Notary Public.  Notarial services are provided free of charge to residents and faculty for CPSO and CaRMS applications, corporation renewals, elective and USMLE applications, and the notarization of documents.  Assistance is also provided for residents seeking to obtain J1 visas for training in the United States.  Programs are also provided with regular support ranging from website assistance and maintenance, photo shoots, unique CaRMS-related recruitment requests, and help with projects such as annual reports.

Video production
A series of recruitment videos were produced in cooperation with Powerline FilmsThese videos were created for Anatomical Pathology, Obstetrics and Gynaecology, and Family Medicine - Peterborough/Kawartha and are all available on the Postgraduate YouTube channel.  Filming was also completed for additional promotional videos for the Department of Ophthalmology and the Department of Family Medicine.  These videos will be released in the Fall of 2015.

Website Redevelopment
New websites were developed this year for the Department of Urology, the Department of Obstetrics and Gynaecology, and the Anatomical Pathology residency program.  Revisions were also made the the Hematology residency program website.  Technical support is available and can be provided to any program with a website hosted by Queen’s.


Nicholas Snider is the Director, Marketing and Recruitment for Postgraduate Medical Education.  He can be contacted at nicholas.snider@queensu.ca.